Nokia is trying to target an emerging market like India with
their latest launch of the Nokia Lumia 510. The Lumia 510 is an internet-ready windows
based phone. The best thing is that the phone costs about $199 – slightly more
than Rs. 10,000. As the phone is built to target the emerging markets, it would
be sold in India, China and some countries in the Latin American region.
The Lumia 510 stands at the eighth position in the Lumia
series that run of Windows OS. A lot of hopes for Nokia are pinned on the
success of Lumia 510. Actually, the company is making efforts to gain back the
traction with the help of this phone. The situation does not look too cozy for
Nokia as they have already lost about $1.26 billion for third quarter.
 |
| Image: dnetcall.com |
The sales of this range of Smartphones came down from 2.9
million units from where it was about 4 million units in the preceding quarter.
Life became difficult for Nokia after iPhone was launched in 2007. Until then
Nokia was the undisputed leader in the world of Smartphone market. In the last
five years, the devices with Apple’s iOS as well as Google’s Android have
dominated the market.
The Nokia Lumia 510 is a combination of Windows Phone as well
as a low-priced gadget, said Mr. Jo Harlow, who is the executive vice president
of Nokia's smart devices business.
0 comments:
Post a Comment