When on one hand Nokia was facing tough competition from
companies like Apple in the Smartphone business, the company has managed to
retain the top position in the Indian mobile market. The sales have grown by
almost 20% and Nokia has a crucial role to play in that.
In 2011, there were 183.4 million mobile units in India. The figure
had reached 221.6 million units last year – with a growth of 20%. The market
share for Nokia has been the highest – at 21.8%. If the total sales were to be
bifurcated, there were 206.4 million units of featurephones, while that of Smartphones,
the sales were of 15.2%.
Samsung came in second with a market share of 13.7 per cent. With
6.6% of market share, Micromax finished on the third spot. As far as the market
in India is concerned, the featurephones dominate this market. There is one
certain indication that India is by and large the market for new phones.
However, the presence of featurephones makes the bulk of the
contribution to the shipments as against the upgrades or any replacements.
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