Some days ago we had reported to you about the launch of the first ever Android phone by ZTE. And now according to the reports, ZTE has
become the fifth biggest Smartphone manufacturer in the world. The company has
a fairly nice business in the second quarter of this year when they managed to
ship around 8 million Smartphones.
Image: extragsm.com |
From what the company did business during the same period in the
last year, the increase is an astounding 300%. There are many reasons why and
how ZTE could make such a humongous jump. But one of the primary reasons is
that the company did ship low-cost Smartphones to China in the entry-level
category.
Apart from that internationally the sales of the ZTE have
also increased. The prominent of the figures are from the United States. But in
this business it is brand equality that matters. And the report goes on to say
that it could be a problem for the company in the future.
The brand name is the key factor and that is must if the company
has to have overseas sales as well.
0 comments:
Post a Comment